First off – you need vitamins. The word “Vitamin” literally means “vital for life”. Your body cannot make vitamins, so they have to come from your diet. A healthy diet full of whole grains, fruits and vegetables, healthy protein and good fat can provide all the essential nutrients you need, but studies show that only one in ten Americans actually follow this diet. Consequently, most people don’t get all of the vitamins and minerals their bodies need to function properly. So taking multivitamins help ensure your basic needs are met. That’s not all – research shows that supplementation with vitamins and minerals can optimize the function of your body systems, helping you think, feel and perform better and age in a more healthy way. OLLY multis were formulated with both your daily needs and these leaps beyond in mind.