We believe the health benefits that go along with enriching the diet in essential nutrients far outweighs the slight disadvantage of delivering them with sugar. Importantly, the amount of sugar in a serving of OLLY gummies (2 to 4 grams) represents a fraction of the average total daily sugar intake by most Americans (80 grams). It is roughly equivalent to eating about 5-10 raisins or drinking an eighth of a cup of apple juice. The real advantage of gummies is that people actually enjoy taking them – so they do. If supplements do not get eaten because the experience is unpleasant – they are not very effective supplements We chose not to use artificial “sugar-free” sweeteners because they have been linked to health issues and we wanted to stick with only natural sweeteners, colors and flavors.